Well according to researchers at George Washington University’s International Institute of Tourism Studies, adventure tourism is a rapidly growing market.
Adventure tourism is no longer considered a niche market as countries around the world are adopting this form of travel and promoting it can provide significant economic growth opportunities. This is a great way for countries with limited infrastructure to show case their natural and cultural resources otherwise overlooked in favour of more traditional destinations such as Europe or North America.
Preserving those cultural and especially natural resources becomes that much easier when a countries economy depends so heavily on those resources.
Researchers cited a staggering $89 billion dollars consumers had spent on adventure tourism in 2009. This immense growth could only mean good things of governments, state or national tourism offices, tour operators and gear and apparel manufacturers.
The study surveyed people from Europe, North America, and Latin America and found that these travelers were typically environmentally and culturally aware consumers and lean toward adventure travel due to its focus on responsible and sustainable development.
So the next time you’re planning a trip and looking for something a little more exciting, take a chance on an African safari or cave diving in South America.